4 Tips For Creating Engaging Business Flyers

23 April 2020
 Categories: , Blog

Print flyers remain an effective form of advertising. You can hang them up in your place of business, put them up around town, hand them out, or mail them. Flyers are an affordable and effective form of advertising, especially if you are able to create an engaging flyer.

Tip #1: Start with a Catchy Headline

Treasure the space at the top of the flyer and adorn it with a catchy headline. The headline is the first thing people will read when they look at your flyer.

The text for the headline should be larger than the text used for the rest of the flyer. The headline is the hook that will determine if people continue to look at your flyer, or just move on. Your headline needs to be catchy and entice the viewer to keep reading for more information.

Tip #2: Have a Call to Action

Next, you need to make sure your flyer has a call to action. Call to actions are common in copywriting but are often overlooked in other places where they could be helpful, such as fliers.

A call to action is basically telling people what you want them to do. A call to action doesn't have to be complicated; something as simple as "Visit Today" or "Call Us" is all that is necessary. You need to tell people what to do so that they will do it.

Tip #3: Divide Information Up

When you create the flyer, you are not writing a page in a chapter book. Your flyer should not be filled top to bottom with text. Instead, your flyer should have information divided up into easy, digestible chunks of information.

Your flyer should deliver the highlights, not an in-depth analysis of the event you are advertising. You should use graphics and pictures on your flyer and be sure to include white space. You want someone to be able to look at your flyer and take in the information in a matter of seconds.

Tip #4: Include Contact Information

Finally, don't forget to include contact information. Don't assume that everyone who sees your flyer will know where your store is at or the hours that it is open. Your contact information doesn't have to be big or take up that much space. Just be sure to include it at the bottom of your flyer.

When creating a flyer, make sure your headline is catchy. Break up the information on the flyer so it is easy to read and be sure to use pictures and embrace some white space. Be sure to include a call to action and contact information.

for help with flyer printing, contact a printing service in your area.