The labels you put on your packaged bakery products have an impact on how you market your business as a whole. The label can boast pertinent business information, such as the name of your business and even contact information. In addition, your labels should contain one hugely important component: your business logo. Because your logo is what customers tend to remember most readily, you have to make sure that even your printed bakery logo on something as small as a package label really pops. Here are a few simple tricks to keep in mind to ensure your bakery logo labels are as sweet in appearance as the goods you market on your sales floor.
Be mindful of proper image scaling and how it can be compromised on a small label.
Usually, you will not have to be too concerned with the imagery of your logo when it is used in advertisements or even on your business signs. However, when you are having your logo printed onto a small label, the imagery of the logo is downsized considerably. Some shapes and images simply will not show up well enough in small form to be logically included in your label design. Therefore, when designing your custom package labels, it can be best to omit certain detailed images that won't change the overall logo design.
Use contrasting colors that really accent your business logo.
The labels on your products should clearly show where the product came from, which is why you are incorporating your logo in the first place. However, if you are not careful with the color selections you choose for your logo labels, this can completely change how customers perceive the imagery and lettering on the label. Flattering background color selections and contrasting color hues tend to accent the logo in the most desirable fashion.
Keep text simple and readable for the best impression.
Just like imagery, when text is scaled down to a smaller proportion the readability can be negatively affected. If text is part of your business logo, make sure you take this point into consideration when ordering custom logos. Try using the normal logo text to see if it will work. But, if scaling it down makes your logo illegible, go with a similar form of lettering that will be more easily decipherable in the smaller form.
Lastly, be sure to choose a printing company that will provide you with high-quality services. They can even help you with your label layout design to get the most professional-looking results.