When completing a mail printing campaign, you will have two basic options for your printing needs. These options are press printing or digital printing. While digital printing may be the most advanced option, it is not always the most beneficial. In fact, many people find that the more traditional option of press printing offers a wide variety of benefits that ultimately improve the quality of their printed materials. You can learn more about some of these benefits below so that you can decide for yourself if press printing is the right option for your mail piece printing needs.
Benefit #1: Wider Range Of Available Colors
Digital printers are very confined in what colors they can produce since they can only offer the colors that are available in the ink or toner cartridge. Press printing on the other hand offers a virtually limitless number of colors. This is because the ink used for your printing job can be custom mixed in order to ensure the perfect shade for your particular needs. Having access to a wider range of vibrant colors can easily make your mailing materials far more eye-catching.
Benefit #2: More Affordable When Printing In Bulk
People often believe that digital printing is always the more affordable option. However, while it is true that digital printing often offers a lower price when printing just a few items, press printing is often the more affordable option when printing in bulk. This is because the most expensive part of press printing is setting up the press to handle a new job. Once the press has been set for your job, each print that is produced will be less expensive than those produced using digital printing methods. This is a very important fact to keep in mind if you plan on completing a mass mailing campaign.
Benefit #3: Able To Print On a Wider Range Of Materials
Printing items for a mail campaign does not always mean simply printing on traditional paper stock or postcards. Oftentimes the most effective mail campaigns are those which utilize less traditional materials. After all, you are far more likely to catch the attention of your recipient if you think outside the box. Consequently, you may want to consider printing including promotional items in your mailings. These items may include things such as customized pens, magnets, or key chains. No matter what type of materials you ultimately decide to use, press printing will allow you to achieve beautiful results.
For more information about mail printing, contact a printing service in your area.